During the 1980s, M&S worked with technology company Instrumental Colour Systems (ICS). Together they developed a computer program that could measure and record the precise amount of dye needed to get the right colour for each different type of fabric. This made it possible to sell men’s suits as separate jackets and trousers – in different sizes – and the colours would still match!
This article was published in St Michael News, April 1981.
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Also, download the M&S Fashion Timeline information sheet below.