The wartime fabric 'Utility Schedule 1005' was renamed 'Marspun' in the early 1950s. About 3000 Marspun dresses had been sold by 1955. There were 340 designs created, including designs based on Dior’s New Look, and 2000 different colour combinations. There was strong evidence that man-made fabrics were much more popular than natural fabrics:
- Sales of
natural fabric garments:
1966 = £62m
1970 = £73m
- Sales of
synthetic fabric garments:
1966 = £116m
1970 = £191m
'Easing the housewife’s daily burden'.
Eric Kann, Head of Design in 1962 said:
'What the customer wants to buy is clothing which is at one light and warm, and easy to wear and care for and meets the increasing tendency towards informal living'.
Polyester is a key ingredient in many synthetic blends, and is still used in lots of clothes today - just check your labels! Plastic bottles can be turned into polyester, so you might find that your fleece jacket or school trousers are actually recycled...
Synthetic - man-made, not natural
Look at the discussion and activity ideas page for details of a Fashion Show Project.