In 2021 Brands at M&S launched. Popular clothing brands are now sold alongside the M&S in-house brands per una, Autograph, GoodMove and M&S Sartorial (men’s suits). The purchase of Jaeger in 2020 also added this high-end luxury brand to the M&S offer. External brands continue to be added online, and selected brands are also sold in larger M&S stores too.  In 2025 there were over 100 brands available at M&S.