This resource is intended to provide a broad picture of fashion design, using selected images from the M&S Archive collection. The overall aim of the Fashion related resources is to show changing fashions through M&S history, changes in products over time and how this links to wider social history and world events.

Curriculum Links

• KS3 Design & Technology: Designing and Making
• KS2 PSHE:  Living in the Wider World

Learning Objectives

• Understanding of how brands are aligned with a target customer and how this is done
• Knowledge of what branding is and how brands are used
• Skills of analysing brands and their core characteristics

Discussion and activity ideas

• What is a best-seller?
  • Do you think there’s a way to predict what will become a best-seller?
• Who are your favourite fashion designers or brands, and why do you like them?
• Find out what this year's new clothing trends will be (or make a prediction).
• Design a fashion item that incorporates features of the latest trend and one of the styles found in the other stories in this theme.