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From humble beginnings...

First fixed price shops

M&S Penny Bazaars were an innovative high street presence, inviting customers to come in to browse and to inspect the goods on open display, unlike most other shops where the goods were held behind the counter. The fixed 'price point' -  everything for a penny - was also a fresh approach, allowing customers a wide range of goods at an affordable price. The pictures show the Portsmouth Penny Bazaar in 1927 and some examples of goods that were sold for a penny.

There are suggestions for discussion and activity ideas on the following pages.


Glossary:

Innovation - solutions that meet new needs, novelty, modernisation

Price Point - refers to the retail price charged for an item