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Fair Trade helping farmers

Forever Fish - plenty more fish in the sea?

Forever Fish is a major campaign, launched in 2011, to help people learn more about fish, clean our British beaches and protect UK marine life. To achieve this, over the next three years M&S will: 
  • Set-up and run School of Fish, an education resource to inspire school pupils to learn more about protecting the future of fish – see Related Links below
  • Encourage as many M&S customers and employees as possible to help the Marine Conservation Society (MCS) clean over 400 British beaches, twice a year, in the Big Beach Clean-Up
  • Invest over £1 million in WWF projects that help manage UK fish stocks, such as cod, and protect important species like dolphins and turtles
  • Help people make healthy and sustainable choices by promoting high quality, sustainably-sourced fish and introducing other species such as Dab and Flounder.
Forever Fish is funded by the profits from the M&S 5p food carrier bag charge.


Sustainable  able to be continued with minimal long-term effect on the environment
Conservation - careful management of the environment and natural resources

Nutrition - obtaining the food necessary for health and growth

Try some of our discussion  and activity ideas  inspired by the information on this and the following pages.

Fishermen working on a boat at sea
Fishermen working on a boat at sea
Fish auction with crates of fish and fishermen