M&S Birth of a Brand - Advertising

Advertising then and now

The first M&S slogan, coined by Michael Marks, was 'Don't ask the price, it's a penny'. It was very effective, and was used in lots of the Company's advertising material. The advert for hair pins shown opposite ( 'packed in 1d boxes of long lengths') was published in The Marks & Spencer Grand Annual which ran from 1909 to 1915. 

21st Century Advertising
The first Simply Food stores opened at Surbiton and Twickenham in July 2001. Advertising for the stores needed to communicate that this was something new, but still M&S. 

Project leader Matthew Knowles explained:
'The brief to the designers was to come up with something that was recognisable as Marks & Spencer but with a completely different feel.'

To find out what happened during the hundred years in between these two examples, download the M&S Advertising and Branding timeline, which lists key dates and events in the Company's history and various advertising campaigns up to present day. There are more examples on the following pages too, or see the image gallery.

The discussion and activity ideas page makes suggestions for how these resources can be used in the classroom or given to students as homework assignments or extension activities.



 
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