From story
'It's a Long Way to Tipperary...'
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Reading Branch of Marks & Spencers in 1912

Photograph of the Reading branch of Marks & Spencer at 12 Broad Street, taken in 1912. Marks & Spencers originally ran stalls selling all goods for one penny. During the First World War, materials became scarce and it was harder for the company to offer quality goods at the same affordable prices

 

Image: © M&S Company Archive