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From story
The Story of Persil
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Persil Washes Whiter Packet 1951

This image of a packet of Persil from 1951 shows the change to larger packets of powder. This product no longer needed to be mixed into a paste before use, therefore more product was needed for each wash cycle. The ‘washes whiter’ slogan was used for many years.

Image reproduced with kind permission of Unilever plc and group companies.