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From story
The Story of Persil
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Persil Washes Whiter Advert 1951

This image of a poster from 1951 shows Persil advertising to ‘housewives’ and claiming that Persil ‘washes whiter’. Phrases include, ‘That’s why more and more women are asking for Persil every week.’ The image shows the more confident women in the ‘whiter’ dress; the words on the poster tell a ‘story’ about the women to show the preference for Persil.

Image reproduced with kind permission of Unilever plc and group companies.