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The Story of Persil
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Persil 'Small and Mighty' 2012

This is an image of a plastic bottle of Persil ‘Small and Mighty’ liquid from 2012. The design includes showing the number of washes that can be done by the contents of one bottle. The cap also includes a ‘dose’ so that the liquid can be accurately measured. What else do you notice about the design?

Image reproduced with kind permission of Unilever plc and group companies.