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From story
The Story of Persil
This resource is licensed under Creative Commons BY-NC-ND

Persil 1969

This packet continues to use the ‘washes whiter’ slogan. It also shows Persil’s links with washing machine manufacturers. The packing design shows Persil using images of children playing sport to promote the idea of an active lifestyle with the knowledge that the clothes can be cleaned.

Image reproduced with kind permission of Unilever plc and group companies.