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M&S Fashion Brands and Synthetic Fabrics
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M&S Autograph Coat

M&S Autograph coat in grey from 2006. The 2000s saw the launch of several new M&S brands. Autograph was designed as a small, capsule collection with statement pieces. Short product runs and quick turn around meant that the pieces always felt fresh and the limited product runs ensured an exclusivity (ie there was less change of finding someone else wearing the same statement piece as you) and use of supermodels in the advertising campaigns helped to present an ultra-stylish image © M&S Company Archive