From story
M&S Wartime Utility Clothing
This resource is licensed under Creative Commons BY-NC-SA

CC41 (Civilian Clothing 1941) Mark for Marks & Spencer Garments

Clothes rationing started in June 1941. A coupon system was introduced for the purchase of clothing, based on the amount of fabric needed to make the garment. M&S textile technologists worked with the government to devise the specifications for Utility clothing - this helped to make sure that high quality standards were maintained. All Utility clothing carried the CC41 (Civilian Clothing 1941) mark. The M&S Company Archive holds one of the largest collections of Utility clothing in the UK.

 

Image: © M&S Company Archive