Birth of a Brand
How a major high street name has promoted itself to the world
Discover the collection
Free learning resources from arts, cultural and heritage organisations.
Discover the collection
11 Stories
M&S Making a Mark - Plan A
Recycling, waste reduction, sustainability and ethical trading
12 Images
5 Documents
M&S Making a Mark - Michael Marks
A refugee from Russian Poland sets up stall in Leeds market - the founder's story
8 Images
4 Documents
M&S Making a Mark - Simon Marks
Innovative leader who made M&S the high street name it is today
11 Images
8 Documents
M&S Birth of a Brand - Advertising
How a major high street retailer has promoted itself to the world
10 Images
1 Document
M&S Birth of a Brand - Campaign Case Study - 125 Anniversary
How M&S celebrated 125 years of being in business in 2009
6 Images
1 Video
3 Documents
M&S Birth of a Brand - Films and Fashion Shows
Early marketing through different media
6 Images
1 Video
3 Documents
M&S Birth of a Brand - Logos and Brand Names
The original 1932 St Michael brand and a 1950s version
4 Images
1 Document
M&S Birth of a Brand - Carrier Bags
Who would have thought carrier bags had such a history!
13 Images
1 Document
M&S Birth of a Brand - Buildings and Signage
Signs reflect different periods in time
9 Images
1 Video
2 Documents
M&S First Self-Service Shopping System
Innovative new ways of selling
2 Images
1 Document