M&S Birth of a Brand - Campaign Case Study - 125 Anniversary

Celebrating 125 years of M&S

In 2009 M&S celebrated its 125th anniversary. For three days in May, M&S stores across the country hosted Original Penny Bazaar stalls. The stalls sold specially designed M&S products for just one penny each! You could buy jewellery, scarves, cufflinks, ties and socks; leather passport holders and luggage tags; tea towels, mugs and bags of retro sweets. 

Every penny went to the M&S 125 Charity Challenge, which raised 1.25m for local and regional charities. 

M&S are rightly very proud of their history as you can see from the advertising campaign that ran alongside the 125 celebrations.


Download the M&S Advertising and Branding timeline, which lists key dates and events in the Company's history and various advertising campaigns up to present day. 


Glossary:

Retro - style that refers to fashions or design trends from the past



 
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