The bra article describes the close collaboration between retailer, designer and manufacturer and shows in detail the various stages of making a bra including colour matching, quality control of the fabric, labelling and packing.
The article says:
The development of St Michael brassieres into what are - within the framework of the mass market - essential fashion garments, is a story of patience and achievement. If a St Michael bra today offers 'comfort and glamour' instead of 'bones and misery', it is not through luck; it is because executives in the department had the vision to plan a system of grading which would fit the great majority of women in over-the-counter - not fitting room - purchases.
PDF versions of both articles are available to download - see links below.
You can also download the M&S Fashion Timeline (PDF) which lists significant dates in the Company's history, particularly focusing on the development of its clothing and fashion brands.
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