M&S Eat Well Advertising

The Eat Well Play Well campaign is all about helping families eat healthily and encouraging people to follow in the footsteps of their footballing heroes. In 2005, M&S launched the Eat Well flower seal of approval to help customers spot healthy choices in store.

Every product with the Eat Well flower has a health benefit and supports a balanced diet. In 2025, the Eat Well flower featured on the England women and men’s teams training kits.