M&S Birth of a Brand - Logos and Brand Names

Teachers' notes

Aim of resource

This resource is part of a 'Birth of a Brand' theme intended to provide a broad picture of the development of M&S marketing, using selected items from the M&S Company Archive's collection of images. The overall aim of the Birth of a Brand related resources is to show changes in marketing throughout the history of the company, and how this links to social history and world events. A Birth of a Brand timeline is available to download.

The discussion and activity ideas page suggests ways in which the material in this resource can be used with different subjects, as prompts for classroom or homework activities.

See below for Curriculum Links and Learning Objectives for this resource.

Curriculum Links:

KS2/3 Art & Design

KS2/3 Design & Technology

KS2 Literacy

Also links to ICT and History.

Learning Objectives:

  • To understand the purpose of a company logo
  • To gain knowledge of different logos used over a period of time
  • To recognise styles in logos 

Idea for a 'Whole School' Activity:

The 'design a new school logo' on the previous page could be a school wide activity where schools consider updating their logo. This could also link with another area of Design & Technology such as designing a new product (e.g. movable toys) where children could 'invent' a new company and think about developing a brand.  This could lead on to looking at promotion, logos, persuasive adverts in Literacy etc, and also involve ICT e.g. for web design, using video cameras to record TV adverts.

Document icon Learning article provided by: The M&S Company Archive | 
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