M&S Birth of a Brand - Films and Fashion Shows

Teachers' notes

Aim of the resource

This resource is part of a 'Birth of a Brand' theme intended to provide a broad picture of the development of M&S marketing, using selected items from the M&S Company Archive's collection of images. The overall aim of the Birth of a Brand related resources is to show changes in marketing throughout the history of the company, and how this links to social history and world events. This resoure looks at archive fashion photos and film from the 1950s and 1960s.

Download the M&S Birth of a Brand timeline.

The discussion and activity ideas page suggests ways in which the material in this resource can be used with different subjects, as prompts for classroom or homework activities.

This is how one of the teachers on our review panel suggested they would use this resource:

  • Could be used to build background context to a project where marketing is key.
  • In July each year Y7 get into groups. One of the groups is called 'Sell It!' This group has an enquiry question: 'What makes your school scheme so special?
  • The group could compare selling M&S goods with selling the school scheme to the local community. What aspects are similar and different?
  • What will they do to market the scheme?

Curriculum Links:

KS3/4/5 Business Studies - promotion and marketing, economics

KS3 Literacy - creative writing

KS3/4/5 Media Studies - writing a press release, graphics

Learning Objectives:

  • To gain knowledge about the way fashion was promoted in the past
  • To understand the importance of advertising to promote your business
  • To gain skills in recognising archive and contemporary material

Document icon Learning article provided by: The M&S Company Archive | 
M&S Company Archive. The Marks & Spencer Licence Agreement enables you to view and reproduce works for non-commercial purposes under the terms of this Licence, provided that you credit Marks & Spencer in any reproduction - please contact company.archive@marks-and-spencer.com for further details

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