M&S Birth of a Brand - Buildings and Signage

Teachers' notes

Aim of the resource

This resource is part of an M&S Birth of a Brand theme intended to provide a broad picture of the development of M&S marketing, using selected items from the M&S Company Archive's collection of images. The overall aim of the Birth of a Brand related resources is to show changes in marketing throughout the history of the Company, and how this links to social history and world events. 

This resource features four photographs of shop fronts from 1912 to 1935, and looks behind the scenes to understand the importance of buildings and branding in creating a successful business.

This is suitable for both students and teachers, as it gives a brief overview that both groups could use (either as research or as a starting point for a lesson). The activity ideas could be used by students as homework/research questions or by teachers as a lesson idea.
An M&S 'Birth of a Brand' timeline is available to download.

The discussion and activity ideas page suggests ways in which the material in this resource can be used with different subjects, as prompts for classroom or homework activities.

Curriculum Links:

KS3/4 Art & Design - Investigating and making

KS3/4 Enterprise - The importance of branding

KS2/3 Literacy - Creative and report writing

Learning Objectives:

  • Students will understand the importance of branding and style in creating a successful business
  • Art & Design students will learn to investigate different architectural styles and fonts
  • By looking at archive photos children will learn to compare and contrast life 100 years ago with today
  • Using archive photos to inspire and improve creative or report writing skills.

Document icon Learning article provided by: The M&S Company Archive | 
M&S Company Archive. The Marks & Spencer Licence Agreement enables you to view and reproduce works for non-commercial purposes under the terms of this Licence, provided that you credit Marks & Spencer in any reproduction - please contact company.archive@marks-and-spencer.com for further details

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