M&S Birth of a Brand - Advertising

Teachers' notes

This resource is part of the M&S Birth of a Brand suite inspired by the large collection of advertising images and film in the M&S Company Archive based at Leeds University. The material can be used in the Curriculum areas shown below, and would also be useful for any Creative and Media students looking at advertising in general.

The previous page includes suggestions for discussion and activity ideas that can be given to students as homework assignments or extension activities.

You can also download an M&S Advertising and Branding timeline, which lists key dates and events in the Company's history and various advertising campaigns up to present day.

Curriculum Links:

  • KS2 Literacy/History - looking at the development of adverts throughout history; reading a range of non-fiction texts
  • KS2 Design & Technology
    - as a natural extension to a packaging design topic, where children create adverts to promote their products
    - how technology has influenced advertising
  • KS2 ICT - children using multimedia to plan, write and create their own adverts

  • KS3 Art & Design/Graphic Design - brand design

  • KS3/4/5 Business and Enterprise, Media, History and Art

Learning Objectives:

  • Knowledge of different advertising techniques and M&S' advertising and branding development over a 100 year period
  • Skills of analysing the format and structure of advertisements, and comparing adverts of the past with those of today
  • Understanding that media messages and products are composed of a series of separate elements

Document icon Learning article provided by: The M&S Company Archive | 
M&S Company Archive. The Marks & Spencer Licence Agreement enables you to view and reproduce works for non-commercial purposes under the terms of this Licence, provided that you credit Marks & Spencer in any reproduction - please contact company.archive@marks-and-spencer.com for further details

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