Customer Needs

You can tell a lot from the way customers respond to staff and from things like their comments in the comment book.

 

In addition, you can sometimes tell a lot more by what they don't say!  For example, Armley rarely gets any formal complaints.  This may be because the customer service provision is so good but can you think of any other reason that this might be?

 

Another way of determining how the customer feels about their visit is by carrying out a structured survey.  Armley Mills carried out the attached visitor feedback survey and the results can be seen by clicking on the link on the left.