Global Citizens - Make an Impact!

Campaigning - Can I make a difference?

Download below:

- Top Tactics! Campaigner Card Game and resources 

Can I make a difference?

The first panel in the Contemporary Galleries at Wilberforce House greets the visitor with this inspiring message from Anne Frank:

'How wonderful it is that no one need wait a single moment before starting to improve the world.'


As Anne tells us, anyone can help improve the world they live in, and they can start right now!


The Abolitionist Movement

The Abolitionist movement or 'The Society for the Abolition of the Slave Trade' was formed in 1787 by Grenville Sharp and Thomas Clarkson. The movement grew and became the very first organised, large-scale human rights campaign.


Campaigners today owe much to the Abolitionist movement. Many of the campaign tactics that we use today were pioneered by the abolitionists.The concepts of capturing the public imagination and of getting people actively involved in a campaign are not modern ones.


Campaign tactics first used by the abolitionists include: 

- logos for branding

- merchandising featuring a strong image (the kneeling slave)

- a slogan 'Am I Not a Man and a Brother?' (see download below)

petitioning; consumer boycotts

- parliamentary lobbying

- using personal testimonies to spark public interest


Throughout history campaigners have used tactics such as these, as well as others, to achieve their goals. Some more successfully and with more lasting impact, than others.


Campaigners and their Tactics

The Top Tactics game ( downloadable below) compares eight different campaigners and their tactics. Using the card game, pupils can make decisions and form opinions on what qualities make a successful campaigner and what methods make a successful campaign. 

The resource can also be used to encourage discussion and debate about campaigners, including:

  • William Wilberforce
  • Martin Luther King
  • Emmeline Pankhurst
  • Brian Haw
  • Lillian Bilocca
  • Anti-slavery International
  • Mahatma Gandhi
  • Diana, Princess of Wales

As part of the  Campaign! Make an Impact citizenship project Year 9 students from Winifred Holtby School Technology College studied the 1807 campaign to abolish the British Transatlantic Slave Trade. They used their new-found skills and knowledge to plan and run creative campaigns about issues that affect them today.

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