Bollywood in Britain

Bollywood and tourism   

What is the impact of Bollywood films being shot in foreign locations?

Thanks to their glossy portrayal in Bollywood blockbusters, many overseas destinations have enjoyed a real boost in tourism from India. Although the story of Fanaa (Kohli, 2006) was set in Kashmir, the snow clad terrain of the Tatra Mountains in Poland was used as a Kashmir replacement (see related video link below). This created a lot of interest from Indian tourists wanting to walk in the footsteps of actors Kajol and Aamir Khan. Singapore Tourism Board launched a tour package to coincide with the release of the superhero film Krrish (Roshan, 2006) which was shot there.

In her debut film, Jeans (Shankar, 1998), Aishwarya Rai managed to complete a round-the-world trip in just one song!  Locations included The Great Wall of China, Eiffel Tower, Empire State Building, Taj Mahal, Pyramids, Roman Colosseum, as well as the Leaning Tower of Pisa. Unsurprisingly, filming for the song 'Ajooba' involved a budget breaking 30-day round-the-world trip with the cast and crew. 


British locations have also featured in Indian films for decades. The country’s tourism agency, VisitBritain, even produced a Bollywood Movie Map to encourage Indian film fans to visit the British locations shown in their favourite films. The map highlighted old and recent Bollywood productions and included Kuch Kuch Hota Hai (Johar, 1998), whose title track was filmed at Glencoe, Ross Priory and Loch Lomond in Scotland.

Document icon Learning article provided by: Cartwright Hall Art Gallery | 
Text licensed under Creative Commons BY NC SA. Photos © Tim Smith, all rights reserved.

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